Website Business Brand how to create one?

Website Business Brand and Why is your website important?

Website Business Brand how to create one?

If you’re just starting a new business venture or just thinking about it, one of the most important marketing considerations is your website business branding.

This guide aims to help you learn strategies that go beyond simple graphic designs and colors, communicate your branding through everything you do to increase your market presence.

But, how to create your new website Business Brand Identity and why is your website important as a business owner?

It’s a good idea to work with a website designer that can help you develop your brand and promote your business, whether its small business branding, a new brand, or re-branding your existing business services.

Website business brand?

What do we mean ‘website business brand’? Well, we’re not just talking about your logo, or business name, although that may certainly form part of it. A lot is spoken about brand strategy and the creation of a strong brand, read on to find out why your business online can be positively affected by a well branded website.

Why bother creating a brand?

But why bother to build a small business brand, you have something to sell; a product, or service, surely people will buy it and sales will increase?

To have a successful business, first it all comes down to trust.

It all comes down to trust, people are more likely to buy from someone (or a brand) they have formed a positive opinion (they like) about (whether consciously or unconsciously).

The greater the trust, the higher the price.

There are lots of statistics about how much more likely a person is to buy from a known brand and is often prepared to pay a higher price. e.g. Nike sports or Apple computers are able to charge significantly higher because they are trusted brands. People feel that these brands stand for quality.

Horses for courses.

Before you start your business it’s worth considering what you want your brand to be. Also, over time, be prepared to revise it in the light of business experience with customers.

Your brand personality.

In law, the business entity is essentially treated as a person, with similar characteristics. So you can think of your brand as essentially your business’s personality and how it is perceived by your customers. You can regard your brand as your reputation, and therefore your brand strength is determined by your visibility in your marketplace.

Building trust in the brand.

Commonsense tells us that we are more likely to trust someone we know, someone with clear personality traits that we can rely upon. Similarly, determining the personality of your business and then communicating it consistently is important if customers are to trust it, especially to do business with.

Figuring out your Brand.

How do you figure out the personality of your business and what image you want to project to prospective customers?

1. Consider your product/service offering.  Who do you want to sell to? Who do you think are your best potential customers? Don’t say everyone!, it may be a specific age group, sex, demographic, location, educational level, consumer or business type etc. Who could be your most profitable customer?
2. What sort of business do you want to be? Low cost, high volume, or high cost, or low volume, high cost high quality, convenient, innovative, reliable, trendy, established, local, national, service or product based, etc.
3. What’s your business purpose? Create a clear statement of what your company is really most passionate about.
4. Differentiate. What is different about your business? Research your real (not imagined) competitors, why will people buy from you and not them?
5. Based on the above, identify the key qualities and benefits your brand offers, over all others. You might not be the largest organisation, but your business is unique, give your prospective customers a good reason to buy from you and not your competition.
6. Develop your name, logo and tagline, based on the above research. Remember, the name, logo and tagline must be focused on your target audience.

Your website business brand. How to create your Website Business Brand

Your website is your most important brand projection tool.

It is the single place where your audiences can find out what you do, how you do it and who with. Brand awareness can be massively increased by your brand online. New clients may not choose your business just on your website. But they may either investigate further, contact or eliminate you based on the messages they perceive.

Differentiate.

The website is a unique opportunity to differentiate and demonstrate your brand values if done correctly. Always include your website URL in all marketing media and advertising, whether digital, email or print, including business cards and brochures and don’t forget to include social media, so people can easily investigate your business and develop trust in your brand. To find a good website designer, click here.

You can read more on the basics of branding here.